Lynda.com Google Adwords Essential Training With David Booth

Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.

The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.